As holidays approach, tips on corporate gift etiquette

In just a matter of weeks, our senses will take in the holiday lights, caroling and freshly baked cookies. Along with the joys of the season often come many stresses. Picking out just the right gift for a client or employee may sometimes seem overwhelming.

Keep in mind some corporate gift etiquette guidelines and the task will not seem so daunting. By following these tips, you can choose a corporate gift that will strengthen and nurture business relationships and leave a lasting impression of your company.

1. When to give a gift

Christmas has been a traditional time to give, but you may want to consider Thanksgiving. What better time to say thanks than the season for giving thanks? Giving at this time allows your gift to stand out from the rest and not be lost in the deluge of gifts at Christmas.

2. What's appropriate

During the holidays, gourmet foods are very popular and cost-effective. Be careful not to fall in a rut and give "the usual." A fruitcake, tin of popcorn or box of oranges does not convey that much thought was put into the gift. Gift baskets filled with a variety of sweet and savory treats are always appreciated and enjoyed.

3. What's not

Here are four points to consider:
• It is important to not offend. Obviously, if you have a Jewish friend or client, don't assume the sugar cookies in the shape of Santa are OK. Be sensitive to cultural differences.
• Some companies have gift-giving policies. Call the receptionist or human resource department to check and see if gift policies are in place with that company.
• Extravagant gifts are inappropriate. They can be viewed as bribery and make the recipient feel uncomfortable. Never give a gift directly to an associate who may be receiving a bid from your company.
• Avoid gifts that may be misconstrued as too personal.

4. Presentation

Pay attention to the presentation. We are all kids at heart. Nothing is more exciting than opening a nice package with a beautiful bow. This is an opportunity to shine with your customer and reflect the value of your relationship. A handwritten note conveying your sentiments will have a greater impact than those with a generic signature.

5. Delivery

When possible, personally delivering the gift will convey to the client his importance. It is another opportunity to nurture the business relationship.

6. Logo or not?

Many gourmet gifts can be given in combination with a logo. When so many gifts are given during the holidays, the logo will serve as a reminder of who the gift is from.
Some examples include ribbon with the company name, a candy jar or wooden gift box with the logo, or the logo debossed in chocolate. Avoid giving promotional products. This is not the time for advertising.

7. How much do we give?

When giving gourmet gift baskets, don't feel like you have to feed the entire office. Remember, your gift is a gesture of thanks. A basket of treats to be sampled by an office will be much appreciated.

8. Plan, plan, plan

Did I say plan? Now is the time to make selections. Closer to the holiday season the selections begin to decrease. Making selections early will also help with keeping within budget. Last-minute decisions often exceed the budget.

10. Just do it

Giving a gift is not difficult; it just takes a little creativity. There are many businesses that specialize in corporate gifts. Seek out their assistance. Your clients will appreciate any gesture of thanks!

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